Social media is a phenomenon which is not going away anytime soon. It is something that companies and governments can no longer ignore as a mode of engaging with their clients, employees and the public. Social media has enabled all of us to broadcast our views on a range of issues to the world and while this can be liberating, it also presents risks due to the immediate and permanent nature of social media communications and the absence of editorial filters.
This seminar will examine a number of the risks presented by the use of social media that in-house lawyers are likely to be required to assist their clients to manage. Specific issues to be covered will include:
· the importance of social media policies and training;
· the dividing line between social media engagement in a personal and professional capacity;
· managing business brand and reputation on social media; and
· strategies for managing a social media generated crisis.
The seminar will make use of a number of practical case studies and will be interactive.
About the presenter
Brett has more than 30 years’ experience as a practising lawyer in private, government and corporate practice. Most recently Brett was General Counsel and Deputy Chief Executive, Operations at the Commonwealth Scientific and Industrial Research Organisation (2009 – 2014) where he managed a team of 50 lawyers across Australia and also had responsibility for security, risk management and ministerial and parliamentary engagement.
From 2002 to 2009 Brett worked for the Departments of Foreign Affairs and Trade and Agriculture as a lead negotiator for Australia in various United Nations’ intellectual property and biotechnology treaty negotiations (including the Convention on Biological Diversity, the Cartagena Biosafety Protocol, the Nagoya Protocol and the International Treaty on Plant Genetic Resources for Food and Agriculture). This included being appointed by the UN Food and Agriculture Organisation to chair Working Groups dealing with intellectual property-related matters.
From 1989 to 2001 Brett held senior legal roles with the Commonwealth Bank of Australia in Sydney and international law firm Mallesons Stephen Jaques in Canberra. In 2011 Brett was appointed by then Attorney General Nicola Roxon to be the inaugural Chair of the Commonwealth Legal Network Services Board. A position he held until 2014.
Brett has extensive practical experience in advising on a broad range of commercial law matters both domestically and internationally but has particular expertise in intellectual property law, media and technology law, Commonwealth administrative law and company law. He is a regular presenter at conferences in Australia and internationally and is regularly called upon by the media to comment on legal issues within his areas of expertise. Brett has also held academic positions at the University of Sydney, the University of Western Sydney and the University of Canberra.
Brett holds Masters Degrees in Law from the University of Sydney and the University of Technology, Sydney and a Graduate Diploma in Executive Leadership from the Australian Graduate School of Management at the University of New South Wales.
Brett is currently a Visiting Lecturer in Law at the Australian National University where he teaches intellectual property law, technology law and in-house legal practice courses in the ANU’s Postgraduate Law Programs.
Brett has recently moved from Canberra to Hobart and is very much enjoying the Tasmanian lifestyle.
Arrival time: 3.15 PM
Presentation time: 3.30 PM
Finish time: 5.00 PM
Wednesday 22 February
Tasmania: Lecture Theatre 2, Faculty of Law (Sandy Bay Campus), University of Tasmania
1 pt Professional Skills ; 0.5 Substantive Law